If you run a restaurant, retail store, or other brick and mortar business that relies on customers walking through your front door, then you will need to promote your company in creative, effective ways.
This means that you will need to focus on efforts that help bring people to your business. Plus, it also means that you will need to focus your budget on creating foot traffic which is not nearly as expensive as you might think. Here are four simple, effective business marketing tips for pulling in customers that are in your community. Remember, each of these strategies is designed for results that build over the long term. However, you might find that all it takes is one or two to really jump start your business.
Interesting Business Cards
The business card has been a staple of marketing for decades. However, with so many businesses using business cards you will need to be creative to get yours to stand out. This means using photos, multiple colors, and a creative, eye-catching design. By using such methods, you can get more people to notice and remember your business card. Be sure to change them up every few months in order to present a new, fresh look for potential customers.
Host Events or Classes
This is a great hook for your advertising efforts by hosting an event or class that is centered on your products or services. Use can use the resources of the community by posting the times for the event or class on bulletin boards both online and in your town. While you might not get a lot of people to show up, the fact is that so many more people have heard about your event or class which means they are more aware of your business.
Newspapers, radio, and even TV stations are always looking for stories to cover, so give them one by making a substantial donation or hosting a public event to raise awareness for a particular cause. Your efforts will not only benefit the community, but also attract the attention of those who may not be aware of your business. Simple select a cause that is close to your heart and make a public donation or host an event that will draw plenty of coverage.
This is the creation of an event, stunt, or form of advertising that is very low in costs, but attracts a lot of attention. You’ll need to make sure that your stunt is legal so that your business does not get into trouble. However, you can make it as big as you want. One cheap way is to take a stencil and simple clean away the stains from sidewalks and walls that leaves your business name or logo. Of course, you can always host an odd or interesting event that also garners plenty of attention.