The term “less is more” applies to many endeavors in your business, but perhaps none more than selling. Your marketing should be based not on volume, but on effectiveness.
After all, the bottom line of your company is taking in more than you are spending, so your selling efforts should be based on that mindset as well.
Admittedly, it may seem counterintuitive at first.
After all, successful marketing principles are based on maximizing your profile to the public which generally means putting as much into it as possible. However, the principle of less is more is designed around attracting interest in the products or services that you have to offer. This means, you want potential customers to be drawn to what you have to offer in order to make a sale.
How “Less is More” Works
The approach of “less is more” starts with a proper evaluation of the product or service. What makes it attractive, desirable, and needed in the marketplace. This provides insights in terms of how it appeals to the public so you can make the most out of your selling efforts with a more minimalist approach.
There is an old saying that you should not work to sell a product, but instead find a product that sells.
Emphasize the Product or Service
The act of buying is really more of an emotional one rather than logical, even when it makes perfect sense to purchase it. By adopting a less is more approach, you should emphasize the product or service itself so that you get an emotional response which in turn help sell what you have to offer.
No Heavy-Handed Approach
Basically, you want your marketing efforts to be enough that everyone is aware of what you have to offer, but not to the point where they don’t want to hear about it anymore. That is a difficult balance to strike, but what you can do is pitch your products or services in a manner that is never heavy-handed or overbearing. This is especially true in mediums such as social networks where the “hard sell” is generally frowned upon.
Another aspect of less is more when it comes to selling is changing up your approach so that you never bore the potential customer. You may have noticed certain major corporations and businesses have a multi-program approach so you see different commercials and themes, rather than the same one over and over again. Be smart in your approach and change things up so that you catch potential customers interested in what you have to offer.
Finally, the “less is more” approach in selling can help fit within your budget. While your goal is saturating the market for maximum awareness, it does not mean you have to go overboard which becomes counterproductive to your selling efforts.
Be smart with your marketing and employ a “less is more” approach to maximize your sale potential.